Brand Manager

• Collaborate closely with product development, R&D, and product research teams to ideate, develop, and launch new products, guiding the process from conception to final commercialization
• Innovate and optimize existing products in collaboration with cross-functional teams, ensuring they meet the evolving demands of consumers and maintain a competitive edge in the market
• Conduct thorough market research, competitor analysis, and gather consumer insights to identify emerging trends and opportunities for product innovation and brand growth
• Develop and implement strategic brand plans focusing on product innovation and rebranding of existing products to align with changing market needs
• Execute integrated marketing programs, including traditional and digital advertising, pricing strategies, and trade marketing initiatives to support product launches and rebranding efforts
• Partner with the sales force to ensure the successful execution of key programs and alignment with strategic brand guidelines
• Manage merchandising and point-of-purchase projects, ensuring they are completed within budget, on time, and in alignment with brand objectives
• Develop, track, and analyze key performance indicators (KPIs) to measure the success of innovation initiatives and brand strategies, and use these insights to drive continuous improvement
• Ensure compliance with budgetary and regulatory requirements throughout the product innovation and branding process
• Proactively identify and resolve challenges to meet brand and innovation goals

• Possess a minimum of 7 years experience in a similar role as a Brand Manager
• Proficient in CRM and EXPRESS software tools
• Demonstrated ability to interpret Facebook Insights and perform Gap Analysis
• Proven experience in creating and managing Advertisements
• Previous experience as a Brand Ambassador is highly desirable
• Strong understanding and ability to drive Brand Awareness
• Expertise in Brand Marketing and ability to devise effective strategies
• Extensive experience in Campaign Planning and execution

Previous experience as a Brand Ambassador

• Access to top jobs
• competitive compensation and benefits
• free online training
• Hired contract/temporary professionals are eligible to enroll in a company 401(k) plan
• inclusive work environment