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Beverage Program Director & Trainer

imiagency.com Logo

IMI Agency

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Location:
United States, Atlanta

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Category:
Hospitality and Tourism

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Contract Type:
Not provided

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Salary:

95000.00 - 105000.00 USD / Year
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Job Description:

We have an opening for a creative, well-organized, and forward-thinking Beverage Program Director & Trainer to work within a leading lodging hospitality client. A significant percentage of time will be spent in the restaurants and bars throughout the Client Operators' portfolio, developing the bar program and staff. In this role, the Beverage Program Director & Trainer will perform on-site training, assist with new openings, bar staff recruiting efforts, and promotional events. The Beverage Program Director & Trainer will work closely with the Director of Programs & Partnerships to align the positioning of the bar with the brand identity, develop concepts, and design and approve bar plans. This will be accomplished through the development of “Style Guides” and compliance checklists that will enable us to set expectations and provide clear direction to our hotels. The Beverage Program Director & Trainer is ultimately responsible for developing the Bar and Restaurant menus with clear standards for the Clients’ hotels. This person will participate in the development and execution of relevant strategies and tactics, which result in creative revenue generation and improvement via innovative beverage programming, overall atmosphere, and profitability of Client programs.

Job Responsibility:

  • Develop, manage and execute portfolio-wide training programs and support materials for hotel restaurants, bars, banquets, mini bars, and room service
  • Assist in developing standards for hotel bars, including product selection, classic and original cocktail recipes, menu engineering, uniform guidelines, equipment specifications, and pricing structures
  • Monitor program performance through third-party compliance audits, detailed menu reviews by category, and timely follow-up with property leadership
  • Establish and maintain national partnerships to support beverage programs and corporate mandates
  • Ensure compliance with the Core Beverage Programs by promoting best practices
  • Maintain the online training platform, ensuring program standards and resources are updated
  • Conduct on-site staff training for new unit openings upon request
  • Build and nurture relationships with local partners, sponsors, talent, vendors, brands, tastemakers, and cultural institutions to support collaborative events
  • Support the creation and execution of local experiences and activations that drive traffic and revenue
  • Travel as needed to support corporate meetings, promotional events, new openings, and transitions, including industry conferences
  • Act as a full member of task force teams, providing training and mentorship to bar staff and leadership
  • Support menu development, including layout design, recipe guidelines, house made ingredients, and sourcing
  • Collaborate on pricing and costing strategies to enhance profitability and revenue generation
  • Provide support for new builds and property acquisitions
  • Lead training initiatives through quarterly calls, webinars, and distribution of tools and materials
  • Develop unified talking points for each hotel to support new programming and activations
  • Identify opportunities for mixologist-led events in collaboration with Food & Beverage Directors
  • Represent the brand at key industry events and panels
  • Liaise with industry organizations and hotel teams to support formal education and scholarship programs

Requirements:

  • Deep expertise in the alcoholic beverage industry, including product knowledge and the three-tier distribution system
  • Proven success in managing high-level projects from concept to execution
  • Strong understanding of beverage performance standards across various hospitality settings
  • Demonstrated creativity in designing and implementing beverage promotions
  • Comfort in making complex business decisions that balance innovation and profitability
  • Extensive experience in mixology and craft cocktail development at a high level
  • Minimum of four years in the restaurant or bar industry in a leadership role such as lead bartender or manager
  • Prior supervisory and hospitality experience required
  • In-depth understanding of spirits, wine, and beer, with a strong emphasis on product knowledge and modern bar environments
  • In-depth understanding of modern Restaurant Bar & Events equipment
  • Understanding cost control, inventory management, and menu engineering
  • Understanding and knowledge of safety, sanitation, and food handling procedures
  • Strong relationships with suppliers and the ability to develop national beverage programs
  • Understanding of procurement procedures across US States and international markets
  • Willingness and ability to travel at least 60%
  • Skilled in budget management and tracking expenditures with regular reporting
  • Effective communicator across all levels of management and staff
  • Clear and concise verbal and written communication skills
  • Adaptable to various management styles and team dynamics
  • Proactive problem-solver who takes initiative and contributes to solutions
  • Capable of managing multiple projects simultaneously with strong multitasking abilities
  • Experienced in data analysis, program evaluation, and developing metrics to measure success
  • High-energy interpersonal skills and a polished, professional demeanor
  • Proven leadership in supervising and managing employees
  • Excellent organizational and time management skills
  • Ability to prioritize tasks and work independently with minimal supervision
  • Service-oriented with a client-first mindset and a hospitable approach

Nice to have:

  • Cicerone, CSS, CSW, WSET certification(s)
  • Experience working with third-party marketing teams and familiarity with funding structures and legal considerations

Additional Information:

Job Posted:
December 09, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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