B2B Performance Marketing Manager

• Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution
• Own full-funnel strategy: awareness, consideration, conversion, and retargeting
• Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency
• Leverage attribution models and performance data to guide decisions and forecasting
• Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards
• Continuously test and optimize creatives, audiences, offers, and landing pages
• Partner with CRO to improve conversion rates across forms, landing pages, and lead flows
• Develop and validate hypotheses through structured A/B testing
• Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy
• Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals
• Guide creative testing frameworks and scaling strategies
• Manage and mentor media buyers and performance marketers
• Support recruitment, onboarding, training, and skill development
• Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen
• Ensure smooth cross-functional collaboration with Sales, RevOps, and Marketing stakeholders
• Stay ahead of B2B performance marketing trends, platform updates, and best practices
• Maintain active certifications on Google Ads and Meta platforms
• Explore emerging channels and formats (TikTok, LinkedIn, YouTube, etc.) where applicable

• 3+ years in performance marketing with a strong B2B lead generation focus
• Deep expertise in Google Ads and Meta Ads (TikTok is a plus)
• Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue
• Strong understanding of CRO, landing page optimization, and A/B testing
• Experience working with CRM systems and marketing attribution
• Proven leadership experience managing and developing teams
• Data-driven mindset with strong analytical and optimization skills
• Excellent communication, organization, and stakeholder management skills
• A computer with dual monitor setup is required
• Computer with at least 8GB of RAM
• Must have at least 25 MBPS internet speed

TikTok experience is a plus

• Permanent work-from-home setup
• Unlimited FREE access to MAG School courses and SOP Library
• Opportunities for professional development and career advancement