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B2B Marketing Director

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Cambridge Spark

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Location:
United Kingdom

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Salary:

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Job Description:

We're seeking a pipeline-obsessed B2B Marketing Director who lives and breathes lead generation. This is not a brand-first role—this is about creating qualified opportunities that convert to revenue. You'll work hand-in-glove with our Sales Directors to fill the funnel and accelerate our growth trajectory.

Job Responsibility:

  • Transform marketing into an efficient, data-driven demand and pipeline generation engine
  • Set meaningful metrics aligned with industry benchmarks and showcase strong marketing analytical skills
  • Implement best-in-class systems, tools, and marketing automation to scale efficiently
  • Collaborate closely with Sales Directors on lead qualification, handoff processes, and account prioritisation
  • Track and optimise every pound spent against pipeline contribution and revenue impact
  • Design and execute a high-impact events strategy (conferences, roundtables, executive dinners, webinars) that creates pipeline
  • Generate qualified leads through strategic event participation and sponsorships
  • Oversee field marketing initiatives to support customer engagement, thought leadership, and champion building for C-level business leaders
  • Create repeatable event playbooks that Sales can leverage for account penetration
  • Manage event ROI and cost-per-lead metrics ruthlessly
  • Collaborate across the business to identify opportunities for content and customer advocacy
  • Build a systematic customer advocacy program that generates referencable success stories
  • Leverage our marquee client partnerships for co-branded content, webinars, press releases, and social amplification
  • Coach senior client leaders to become vocal advocates on social media and at industry events
  • Create video testimonials, written case studies, and joint speaking opportunities
  • Turn customer wins into lead generation machines
  • Develop high-quality, engaging content that supports the sales process and shortens deal cycles
  • Create content that demonstrates thought leadership and positions Cambridge Spark as the AI skills partner of choice
  • Measure and analyse content performance, leveraging insights to optimise strategy and personalise the buyer's journey
  • Maximise outstanding video content opportunities and support expansion of the Data & AI Mastery podcast
  • Manage marketing budget, optimising spend across channels for maximum ROI
  • Take a rigorous analytical approach to all B2B marketing initiatives and planning
  • Liaise with teams across the business on systems and processes to improve productivity and efficiency
  • Lead and inspire a lean, high-performing marketing team (2-4 direct reports initially)
  • Set vision, strategy, and clear performance metrics aligned with revenue goals
  • Mentor team members and foster a culture of experimentation, data-driven decision-making, and continuous improvement
  • Develop your team's capabilities in demand generation, events, customer advocacy, and content

Requirements:

  • You've led B2B marketing for a scaling tech, SaaS, or EdTech organisation (7+ years experience)
  • You leverage AI and automation to scale marketing efficiency, personalisation, and campaign performance without proportionally scaling headcount
  • You have deep expertise in demand generation, developing marketing activities to attract specific high priority prospect clients, field marketing, and content strategy
  • You have a proven track record running field marketing and events that convert to revenue
  • You've built customer advocacy programs that generate leads and shorten sales cycles
  • You've managed significant marketing budgets (£500K+) and can point to examples of exceptional ROI
  • You have management experience leading teams of 2-10+ people—you inspire through vision and lead from the front, while also being ready to roll up your sleeves and dive into the details
  • You enjoy developing others and have built high-performing teams
  • You're a highly data-driven individual
  • you lead with data and are comfortable demonstrating the value to the business of projects and your initiatives
  • You're highly ambitious with an inquisitive mind and strong work ethic
  • You understand B2B buying cycles in complex enterprise sales (ideally EdTech, SaaS, or professional services)
  • You're obsessive about metrics: cost-per-lead, lead-to-opportunity conversion, pipeline velocity, event ROI
  • You're comfortable working closely with Sales—you speak their language and align on goals

Nice to have:

  • Experience marketing to C-suite decision-makers
  • Demonstrated acumen in AI transformation, workforce transformation, education or professional development sectors
  • Success leveraging customer relationships for co-marketing initiatives
  • Track record in fast-growth or PE-backed environments
  • Deep understanding of UK enterprise market dynamics
What we offer:
  • Remote first company providing flexibility to work from home
  • Pension with 4% matched contributions
  • Opportunity to opt into our salary sacrifice scheme
  • 25 days holiday + Flexi bank holidays + 1 day off on your birthday
  • A day for volunteering
  • Enhanced Maternity and Paternity Leave
  • Health & Wellbeing allowance of up to £30 per month
  • Annual Summer and Xmas events
  • Company socials including everything from Cambridge College formals, pub nights to team building events
  • CPD Allowance
  • Private medical insurance and cash plan
  • Holiday buy back scheme (up to 10 days p/a)
  • EAP with 24 hour confidential support line

Additional Information:

Job Posted:
January 03, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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