B2b journey expert Job at C&M Travel Recruitment (London)

Senior Product Marketing Manager, Jira Enterprise Expansion

You will oversee Jira's Enterprise buyer's journey and partner with our sales an...

Location

United States , San Francisco

Salary:

Not provided

Atlassian

Expiration Date

Until further notice

Requirements

5+ years of experience in enterprise Product Marketing and related marketing or sales role in B2B SaaS
Expert on high-touch enterprise marketing motions and buyer personas
Strong storyteller with an eye for good design who can simplify complex ideas into simple, compelling messages for different audiences
Demonstrated ability to manage multiple complex projects simultaneously
Cross-functional collaborator who builds relationships with senior stakeholders across from Sales, Marketing, and Product to deliver on a shared vision and goals
Ability to spot opportunities and translate customer needs and market demand into messaging, content, campaigns, and sales plays to help us meet business objectives

Job Responsibility

Help shape Jira's strategy for reaching, engaging, and winning over IT buyers and non-technical department leaders and influencers across the business
Drive the research and understanding of buying patterns and personas, and build corresponding strategies to engage different personas at each stage of the buyer's journey
Oversee the creation of compelling marketing collateral, including whitepapers, guides, case studies, blogs, videos, webinars, landing pages and more to support demand generation and pipeline acceleration
Partner with our marketing and analytics team to evaluate funnel health to propose and test improvements to existing marketing messages in a multi-channel strategies
Define and track key performance indicators (KPIs) to measure and report on effectiveness of go-to-market initiatives

What we offer

health coverage
paid volunteer days
wellness resources

Fulltime

Digital Growth Hacking Expert

UFS North America is building a next-generation AI-powered growth engine across ...

Location

United States , Hoboken

Salary:

86080.00 - 129120.00 USD / Year

Unilever

Expiration Date

Until further notice

Requirements

4–7 years in B2B growth, ABM, demand generation, marketing operations, or growth experimentation
Demonstrated success improving lead quality, conversion rates, and pipeline efficiency
Operational experience with ABM platforms, CRM (Salesforce), and MAPs (Marketing Cloud or Marketo)
Strong understanding of attribution models, multi-touch journeys, and CRM-to-CDP integrations
Growth hacker mindset: rapid testing, ruthless prioritization, data-driven iteration
Strong analytical skills—comfortable interrogating behavioral data, intent signals, and funnel metrics
Deep understanding of B2B buying journeys and restaurant/foodservice operator dynamics
Skilled in building process flows, lifecycle maps, SLAs, routing logic, and ABM playbooks
Excellent communicator—able to align Sales, Marketing, Culinary, Data, IT, and agency partners
Highly autonomous, entrepreneurial, and execution-oriented

Job Responsibility

Build the North America operator growth model: ICP definition, tiering, segmentation, and lifecycle stages
Design ABM strategies integrating 3P intent signals, 1P behavior, loyalty data, and CRM insights
Architect the lead lifecycle (MQL → SAL → SQL → Opportunity) with clear rules, SLAs, and feedback loops
Run continuous experiments across: audiences, offers (samples/pilots), creative, content, cadence, channels (social/search/programmatic/email/SMS)
Test hypotheses quickly, validate with data, and scale what works
Build a backlog of high-impact experiments to accelerate acquisition and qualification
Design end-to-end ABM plays across segments (40+ chains, 2–40 chains, independents)
Create playbooks for triggers, cross-channel touchpoints, culinary content, and sales offers
Own lead routing logic, scoring frameworks, and conversion governance
Partner with Sales Ops to improve sales adoption of leads and increase SQL → Win conversion

What we offer

Bonus eligible
Long-Term Incentive (LTI) eligible
Health insurance (including prescription drug, dental, and vision coverage)
Retirement savings benefits
Life insurance and disability benefits
Parental leave
Sick leave
Paid vacation and holidays
Access to numerous voluntary benefits

Fulltime

Vp, digital strategy, b2b

The VP, Digital Strategy is a critical leadership role within Monks’ B2B practic...

Location

United States , Chicago

Salary:

186000.00 - 216000.00 USD / Year

Monks

Expiration Date

Until further notice

Requirements

10+ years leading performance and full-funnel digital marketing for enterprise B2B or multi-channel lead generation brands
3+ years managing senior leaders and multi-disciplinary strategy teams
Deep knowledge of demand generation, ABM, and audience design across channels
familiarity with platforms such as Salesforce, Marketo, HubSpot, 6sense, Demandbase, etc.
Proven experience forecasting, optimizing, and allocating budgets across complex, multi channel programs
Strong analytics background with experience navigating marketing mix, incrementality, attribution, and pipeline measurement
Comfortable presenting strategy and business impact to C-suite and executive stakeholders
High proficiency in Excel/Sheets and comfort working with advanced data frameworks

Job Responsibility

Serve as Senior Sponsor for a portfolio of enterprise B2B and multi channel lead generation clients, including global SaaS, technology, fintech, and services brands
Lead modern B2B growth strategy across the entire funnel – from brand to demand – including ABM, paid search, paid social, programmatic, CTV, online video, and emerging channels
Architect full-funnel frameworks that integrate media, creative, content, data, and sales alignment to drive qualified demand, pipeline, and revenue
Provide thought leadership on topics including: Account-based marketing and buying-group strategy
First-party data, audience systems, and signal resilience
Experimentation roadmaps and continuous improvement
Measurement and incrementality for complex, multi-touch journeys
Creative testing frameworks tailored to B2B buying stages
Guide teams through annual planning, quarterly business reviews, impact moments, and executive presentations
Partner with internal teams to integrate new service lines (creative, CRO, data science, marketing automation, WebOps) into holistic client solutions

What we offer

Excellent, full coverage medical, dental, and vision insurance
Generous PTO and 15 company-wide holidays
401k with company contribution
Paid parental leave
Work-life balance with an emphasis on personal well-being
Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more
Authentic commitment to DEI efforts and sustainable growth

Fulltime

New

Marketo Specialist

We are seeking a Marketo Specialist with deep technical expertise to join our te...

Location

United States , Malvern, PA or Charlotte, NC

Salary:

95000.00 - 105000.00 USD / Year ▼

Cella

Expiration Date

Until further notice

Requirements

Marketo Certification is required for this role
Minimum 3 years of digital marketing experience, with a strong preference for B2B backgrounds
Expert knowledge of Marketo, including smart lists, programs vs. campaigns, and drip sequences
Undergraduate degree in Marketing, Communications, or a related field
Excellent analytical problem-solving, written and oral presentation, and multitasking abilities
Applicants must be authorized to work in the U.S. without the need for current or future sponsorship
Must be able to submit to a background check and drug screen

Job Responsibility

Campaign Execution: Partner with Digital Marketing to translate documented journeys into executable programs in Marketo, with an emphasis on complex orchestration
Orchestration & Testing: Facilitate cross-journey decision-making and conduct rigorous QA and A/B testing on creative and copy
Optimization & Reporting: Regularly report on program performance and manage lead scoring efforts to improve marketing and sales alignment
Enablement: Host "office hours" and training sessions to upskill the marketing crew on best practices and new Marketo capabilities
Data Stewardship: Manage the contact database, maintain segmentations, uphold data hygiene, and optimize email deliverability
Integration: Engage with various technology integrations, including CRM (Microsoft Dynamics) and webinar platforms
Platform & Journey Execution: Serve as the hands-on operations lead to build, execute, and rigorously optimize complex marketing programs and campaigns in Marketo, with a core emphasis on sophisticated journey building and orchestration
Automation Strategy: Partner with the Digital Marketing team to translate documented marketing journeys and campaigns into high-performing, executable automation programs within Marketo
System Orchestration: Manage the orchestration of Marketo journeys and campaigns across diverse audience segments, proactively identifying and facilitating cross-journey/campaign efficiency opportunities
Quality Assurance & Testing: Develop and enforce stringent testing and QA practices, ensuring all operational activities, creative, and copy testing are performed with the highest degree of quality and accuracy

What we offer

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan

Fulltime

Marketing Automation Manager

The Marketing Automation Manager drives practical, data-informed digital engagem...

Location

United States , Minneapolis

Salary:

100000.00 - 120000.00 USD / Year

Coloplast

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field
3+ years in digital/marketing automation, ideally in B2B healthcare or medical devices
Hands-on proficiency with an enterprise marketing automation platform and CRM
Fluent in WordPress, analytics and experimentation
advanced Excel skills a plus
Proven ability to manage and collaborate effectively with external agency partners
Strong writing, information design, and UX sensibility for professional (HCP) audiences
Excellent cross-functional communication and project management

Job Responsibility

Define and evolve a pragmatic roadmap for marketing automation aligned to business priorities and HCP engagement needs
Serve as a subject-matter expert on marketing technology, journey design, and compliant best practices
Lead the planning and roll-out of multi-channel initiatives (email, web, events, social) with clear KPIs
Implement segmentation, targeting, and personalization in partnership with Marketing Communications and Product Marketing
Ensure accuracy, accessibility, and a positive HCP experience
Monitor results and iterate continuously based on insights and stakeholder feedback
Convert business objectives into clear functional requirements and workflows for IT and partner teams
Document repeatable processes and playbooks to scale with limited systems
Maintain data privacy, consent, and regulatory compliance at local and global levels
Connect people, tools, and data—facilitating handoffs between Marketing, Sales, Analytics, and IT

What we offer

Comprehensive medical, dental, and vision insurance plans
company sponsored wellness programs and mental health resources
paid leave of absence for qualifying events
generous paid parental leave for both birthing and non-birthing parents
competitive 401(k) plan with company match that vest immediately
financial planning services
corporate discount programs for goods and services
generous paid time off
flexible work hours
flexible work arrangement options

Fulltime

Head of Owned Channels & eCom Sales

The Head of Owned Channels & eCommerce leads the strategy and execution of our o...

Location

Australia , Sydney

Salary:

Not provided

Ticketek Entertainment Group

Expiration Date

Until further notice

Requirements

10+ years in digital marketing, B2B sales, trade marketing, ecommerce, or channel optimisation roles
Strong background in CRM, automation, merchandising, personalisation, or omnichannel strategy
Experience in ticketing, events, retail, travel, marketplace, or other high-volume transactional environments
Proven leadership in managing multidisciplinary teams
Experience in enterprise governance, rate cards, or contracted delivery models
Strong commercial acumen and experience with revenue-driving channel strategies
Deep understanding of digital merchandising, CRM, lifecycle, and automation
Highly analytical with strong decision-making skills
Expert in channel optimisation, fan/customer journey mapping, and personalisation
Exceptional stakeholder management, communication, and influence

Job Responsibility

Drive the overarching strategy for digital channels, including seasonal trading plans, priority event cycles, and sponsor integrations
Establish onsite merchandising frameworks and growth strategies to optimize channel performance
Oversee the governance and delivery of venue marketing obligations, acting as the primary senior liaison for digital performance and escalation
Lead venue engagement through strategy forums and business reviews, ensuring commercial alignment via standardized "Venue Marketing Blueprints" and SLAs
Partner with Commercial and Ticketing teams to manage feedback loops and ensure contractual compliance
Own the scalable operating model and "playbooks" for major music, sport, and theatre onsales
Standardize automated workflows, QA requirements, and content templates to enhance speed-to-market and ensure channel consistency
Lead the end-to-end trade operations function (CRM, Web, App), optimizing workflows to ensure activity is executed accurately and on time
Implement automation and "always-on" frameworks to reduce manual effort and improve operational efficiency
Drive the personalization strategy to deliver relevant "Next Best Actions" for fans across the digital ecosystem

What we offer

Complimentary event tickets
Birthday and volunteering leave
Wellbeing discounts & flu vaccinations
Paid parental leave & free employee support (EAP)
Global rewards and recognition
Learning, development & career pathways
A diverse, inclusive, and passionate team

Fulltime

Senior UX Research Lead

As Dexory's Senior UX Research Lead, you will champion human-centred design by d...

Location

United Kingdom , Wallingford

Salary:

Not provided

Dexory Using

Expiration Date

Until further notice

Requirements

6–8 years' experience in UX research, with at least 2 years in a senior or lead capacity, ideally within B2B SaaS, enterprise software, or complex operational/industrial domains
Expert-level proficiency in qualitative research methods (ethnography, contextual inquiry, in-depth interviews, usability testing, co-design) and mixed-methods approaches
Strong experience designing and conducting research in challenging environments (e.g., warehouses, field operations, industrial settings) and with diverse user groups (frontline operators to decision-makers)
Proven ability to synthesise complex findings into clear design implications and influence product strategy through compelling storytelling and evidence
Demonstrated experience collaborating with Product Designers, Product Managers, and cross-functional teams in agile environments
Familiarity with design tools (Figma, Miro) and research platforms (Dovetail, UserTesting, Optimal Workshop)
Excellent stakeholder management and communication skills
able to adapt communication style from technical teams to executive audiences

Job Responsibility

Strategic research leadership: Define and execute the UX research strategy for the product design team
identify knowledge gaps, prioritise research efforts aligned to product roadmap, and advocate for user-centred design principles across the organisation
Deep qualitative discovery: Lead generative research to uncover latent user needs, mental models, pain points, and opportunity spaces through ethnographic studies, contextual inquiry, shadowing, and in-depth interviews in warehouse and operational settings
Design validation & iteration: Plan and conduct evaluative research (usability testing, prototype testing, concept validation) throughout the design process
provide actionable insights that refine wireframes, prototypes, and final designs
Cross-functional collaboration: Partner closely with Product Designers to inform design decisions from discovery through delivery
work with the Product Insights Lead to align qualitative findings with quantitative signals and create a holistic understanding of user needs
Specialist methodology application: Deploy advanced UX research methods (card sorting, tree testing, journey mapping, diary studies, co-design workshops) tailored to complex B2B and operational users
Accessibility & inclusive design: Champion inclusive research practices
ensure diverse user representation and identify accessibility requirements that shape equitable product experiences

What we offer

Share options
Private healthcare via Bupa with 24/7 medical helpline
Life insurance
Income protection
Pension: 4+% employee with option to opt into salary exchange, 5% employer
Employee Assistance Programme - mental wellbeing, financial and legal advice/support
25 holidays per year
Full meals onsite in Wallingford
Fun team events on and offsite, snacks of all kinds in the office

Fulltime

Onboarding Specialist

Referral Rock is looking for a detail-oriented Onboarding Specialist who excels ...

Location

Salary:

Not provided

Referral Rock

Expiration Date

Until further notice

Requirements

2+ years of experience in a high-volume customer-facing role (i.e., sales, customer success, onboarding, or support), preferably in SaaS
Demonstrated expertise in project planning, documentation, and achieving successful outcomes in a customer-centric environment
Excellent communication and interpersonal skills, with the ability to effectively facilitate calls/meetings and quickly build rapport with customers
Strong problem-solving skills and the ability to think critically, anticipate potential issues, and proactively address them
Exceptional organizational skills and the ability to manage multiple projects and deadlines simultaneously
Familiar with common sales & marketing software like Salesforce, HubSpot, Intercom, and MailChimp

Job Responsibility

Manage the onboarding process for new prospects and customers by creating and executing detailed onboarding plans
Conduct regular calls/meetings over Zoom to guide customers through each stage of their onboarding journey, address any concerns, and provide ongoing support
Assist customers across multiple communication channels including chat, email, and live screen shares
Coordinate technical assistance with your Integration Specialist teammates
Monitor customer health and leading indicators to proactively identify potential issues and reach out to help
Be the cheerleader for your customers, relaying key information and product requests to our team
Become a product and referral marketing expert

What we offer

*Benefits available for US-based Employees

Fulltime

B2b journey expert

C&M Travel Recruitment

Location:
United Kingdom , London

Category:
Hospitality and Tourism

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
January 06, 2026

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