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We are the makers of possible. BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the creativity and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.
Job Responsibility:
Develop and execute integrated marketing strategies for product launches, including positioning, messaging, and tactical plans across digital and traditional channels to maximize market penetration and brand awareness
Establish and maintain strong relationships with Key Opinion Leaders (KOLs) and industry influencers to gather insights on market dynamics, competitive landscape, and emerging trends, ensuring launch plans are informed by real-world expertise
Foster effective cross-functional communication and collaboration with internal teams—including sales, medical affairs, regulatory, and operations—to align on objectives, timelines, and deliverables that drive business success
Design and implement data-driven omnichannel marketing campaigns leveraging digital, social, email, and in-person engagement strategies to accelerate product adoption, enhance customer experience, and achieve revenue growth targets
Monitor industry trends and competitive intelligence to develop market forecasts, financial models, and scenario analyses that inform strategic decisions and support long-term growth planning
Partner closely with the sales organization to identify customer needs, create impactful sales enablement tools, and deliver educational resources that empower the field team and improve product uptake
Requirements:
Bachelor’s degree in marketing or relevant field required
2+ years of experience in marketing required (medical device marketing preferred)