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The Associate Customer Sales Lead will lead the development and implementation of the joint business plans for Campbell’s Salty, Bakery, and Cookie/Cracker portfolio for key accounts UNFI, AWG, Affiliated, C & S Wes, URM and Royal Foods. Responsible for proactively managing, monitoring, evaluating, and updating the overall business plan to meet all volume, profit and share objectives. In addition, incumbent is responsible for implementing our brand strategies and tactics with customer by working closely with key decision makers. This position will report to the West Area Pacific Region Team Lead. *This position is based in the West Coast Region
Job Responsibility:
Lead the joint business planning process and annual strategic plan with assigned customer
Utilize the E4 system to create optimal customer plans to drive the portfolio
Manage supplier relationships on assigned categories
Utilize the sales planning tool and customer investment system to create optimal customer plans
Develop and implement trade promotion strategies and tactical plans with the customer
Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities
Monitor and manage deduction balances and conduct post audits
Leverage shelf solutions to drive retail availability and additional product placements in store
Conduct category business reviews, leveraging loyalty and syndicated data, to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
Leverage Category Management resources and loyalty data appropriately
Knowledgeable of Campbell brand strategies and tactics and implements by working closely with the customer's key decision makers which include buyers, category managers, merchandising leaders, and senior leadership
Utilize sound category management practices to proactively link consumer and shopper trends and opportunities
Lead the customer in the execution of category assessments
Develop and lead accurate monthly forecasts to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes for the entire team. Proactively identify potential risks or threats to monthly forecasts
Sell in new items to the customer and work with key customer personnel to achieve optimal distribution
Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies and track and monitor progress of new item and initiative development
Assess customer's competitive position, behaviors and strategies and understand how they align with company strategic goals and determine appropriate investment strategy (use of trade, customer marketing, and integrated marketing equities) that will best support a customer's revenue, profit, and share growth
Develop productive working relationship with Senior Leadership within the customer's organizational structure
Responsible for managing multiple categories
Requirements:
Minimum education required: Bachelor's degree
7+ years' experience in the CPG industry required
Strong working knowledge of the Syndicated database & technical skill to leverage the data
Experience working with C-Level
Trade spend experience
Strong understanding of and experience with P&L management
Strong technical knowledge and work experience to pull/interpret syndicated data (IRI/Nielsen)
Strong technical skills working with data and applications
P & L management experience
60% travel
Nice to have:
Ability to penetrate and conduct meetings at high levels
Category & Brand knowledge preferred
Knowledge of Supply Chain operations preferred
P&L management experience preferred
What we offer:
Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners)
Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting
Campbell’s offers unlimited sick time along with paid time off and holiday pay
If in WHQ – free access to the fitness center
Access to on-site day care (operated by Bright Horizons) and company store
Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually
Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees