Assistant Manager, Marketing Communication, IKEA

IKEA

Location:
Malaysia, Kuala Lumpur

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

Lead, mentor and develop a high-performance marketing communication team to achieve objectives and contribute to the business plan. Collaborate with tenants, IKEA Cheras, and related departments to execute unique campaigns and ensure operational success. Responsibilities include developing marketing strategies, maintaining brand presence, driving retail sales, improving the customer journey, enhancing digital engagement, and handling crisis PR.

Job Responsibility:

Develop marketing strategies and overall Marcom plan
Efficiently utilise the approved budget to achieve marketing objectives
Reinforce brand identity and positioning with ATL, BTL, and TTL strategies
Maintain strong market presence with increased brand awareness
Draw shopper footfall and encourage retail sales
Highlight retailers and establish good network contacts with tenants, government agencies, tourism-related bodies, charities, corporates, etc.
Enhance customer journey mapping via events, decorations, wayfinding, and shopper engagement
Enhance customer experiences through digital and social media content
Ensure effective intra- and inter-departmental communication
Develop business analysis and problem-solving skills
Drive marketing direction and grow the business with regional support
Manage PR aspects of possible crises.

Requirements:

Diploma in Public Relations, Retail, Merchandising, Marketing, Communications, or any related field
Any related course or professional course attended
5 - 8 years of experience
Strong understanding of customer and marketing dynamics and requirements
Good understanding of current retails trends and practices, including digital strategies and tactics
Effective and eloquent communicator, with proficiency in English and a second language (e.g., Chinese and/or Bahasa Malaysia)
Demonstrated ability to increase productivity and adapt methods and approaches
Creative as well as analytical
Experience in budgeting and forecasting
Strong negotiator and team player with excellent analytical skills and business acumen
A leader with mentoring skills and willingness to coach
Ability to develop rapport with people from all levels and departments
Possess excellent presentation skills, ability to inspire action and drive towards goals.

Additional Information:

Job Posted:
August 25, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Assistant Manager, Marketing Communication