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The Area Director of Sales & Marketing is responsible for proactively identifying and pursuing business opportunities to meet personal and hotel revenue targets. This role combines tele-prospecting, direct sales, and strategic planning to drive growth and enhance the customer experience. The Area Director will oversee total revenue management and yield strategies across multiple revenue streams, including room sales, meeting rooms, local catering, and other services. By implementing and assessing pricing strategies, market mix, and performance metrics, the goal is to optimize profitability while delivering exceptional service quality to guests. The Area Director will analyze market performance, forecast potential outcomes, and ensure revenue targets are met across a group of hotels.
Job Responsibility:
Proactively identify and pursue business opportunities to meet personal and hotel revenue targets
Oversee total revenue management and yield strategies across multiple revenue streams
Analyze market performance, forecast potential outcomes, and ensure revenue targets are met
Lead and manage the sales and marketing efforts for a group of hotels
Actively sell hotel concepts to corporate, group, and leisure clients
Conduct proactive prospecting and qualifying leads through cold calls, tele-prospecting, and networking
Negotiate contracts and ensure all aspects of the solicitation and closing process are documented and completed accurately
Develop and implement innovative sales strategies to identify new clients and expand the customer base
Maximize upselling opportunities through packages, food and beverage offerings, room upgrades, AV and lighting services, and spa facilities
Manage lead sources, ensuring both the quantity and quality of leads are met with timely follow-through
Create customized proposals, wedding packages, and event menus, tailored to client needs
Ensure timely response to all customer inquiries and communications within 24 hours
Lead marketing initiatives and coordinate events to enhance brand visibility and customer engagement
Report on sales activities and event feedback, ensuring accurate tracking and analysis of performance against goals
Foster long-term business relationships and drive repeat business through strategic relationship-building and customer satisfaction
Represent the hotel group at trade shows, client presentations, and outside sales meetings
Collaborate with the revenue management team to maximize occupancy and revenue through effective rate setting and monitoring
Lead the sales efforts for new hotel openings and manage the transition of newly acquired hotels into the company’s portfolio
Ensure high levels of team performance, job satisfaction, and personal growth through coaching, training, and development
Requirements:
Fluency in spoken and written communication
Strong leadership and organizational skills
Knowledge of hotel services, revenue management strategies, and marketing best practices
Ability to analyze data, forecast performance, and make informed decisions to drive profitability
Expertise in managing and developing a high-performing sales team
Thorough understanding of federal, state, and local labor laws and regulations
Strong ability to build and maintain customer relationships while managing complex negotiations
Proficient in using computers, accounting programs, and budget analysis tools
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