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Analytics Supervisor

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Mindgruve

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Location:
United States , Charleston, SC ▼

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Category:
IT - Administration

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Contract Type:
Not provided

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Salary:

85000.00 - 100000.00 USD / Year
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Job Description:

We are looking for an Analytics Supervisor to lead measurement, analysis, and insights across paid, earned, and owned marketing initiatives. This is a hands-on, client-facing role for someone who can translate business goals into a practical measurement plan, ensure tracking is implemented correctly, data is comprehensive and accurate, and insights are robust and actionable. Media experience is vital. Retail/ecommerce and commerce measurement experience is a strong plus. You’ll partner closely with Paid Media, SEO, CX/CRO, and Engineering/Development to ensure we have trustworthy data and a clear story about what’s driving performance.

Job Responsibility:

  • Measurement strategy and instrumentation
  • Own measurement approaches for multi-channel programs (Paid Search, Paid Social, Programmatic/Display/CTV, Retail Media) including KPIs, naming conventions, attribution considerations, and reporting requirements
  • Lead analytics implementations and upgrades: event schemas, GA4 configuration, GTM and data layer requirements, conversions, cross-domain tracking, enhanced ecommerce, and QA/debugging
  • Coordinate and document tagging and tracking parameter governance (UTMs, click IDs, Floodlight/CM360 concepts if applicable, platform conversion tracking, offline conversion support where relevant)
  • Insights, reporting, and executive-ready storytelling
  • Build and maintain dashboards and reporting frameworks (Looker Studio/Tableau or similar) that connect media delivery to onsite behavior and business outcomes
  • Deliver recurring performance reporting and ad hoc deep dives, with clear findings, implications, and recommendations
  • Develop analysis that connects user behavior to outcomes: funnels, pathing, cohort/retention, landing page performance, product/category insights, and conversion drivers
  • Experimentation and optimization
  • Partner with CRO and Experience teams to design measurement for experiments and interpret results (A/B tests, landing page tests, audience tests, incrementality-informed thinking where appropriate)
  • Help teams prioritize optimization opportunities based on impact, effort, and confidence
  • Automation and data quality
  • Identify and implement process efficiencies (automation, templated reporting, streamlined QA, scalable data pulls)
  • Set standards for data QA, documentation, and repeatable delivery across accounts
  • Leadership
  • Mentor and QA the work of analysts, ensuring high quality outputs and consistent methods
  • Support resourcing, workflow, and delivery timelines across your book of business

Requirements:

  • Bachelor’s degree in mathematics, statistics, business, marketing, or other related discipline (with relevant work experience)
  • 5+ years in analytics/measurement in an agency, consultancy, or in-house performance marketing environment, with substantial paid media exposure
  • Dashboarding and reporting proficiency (Tableau, Power BI, or similar) with an emphasis on stakeholder-ready communication
  • Strong web analytics background (GA4 and/or Adobe Analytics), including event-based measurement design and implementation oversight
  • Tagging and implementation knowledge: GTM, data layers, conversion tracking, debugging/validation, and partnering effectively with developers
  • Experience developing measurement and reporting approaches for paid media programs across channels (Search, Social, Display/Programmatic
  • CTV and Retail Media exposure is a plus)
  • Comfort working with data beyond a UI: exports, basic SQL concepts, spreadsheets, and structured problem solving
  • Ability to work a hybrid schedule (3 days per week) from our Charleston, SC, Denver, CO or San Diego, CA Office
  • Excellent communication skills with the ability to explain technical topics to non-technical audiences

Nice to have:

  • Ecommerce/retail analytics (enhanced ecommerce, product performance, merchandising/category insights, shopping feeds concepts, retail media measurement)
  • BigQuery experience (GA4 export, data modeling for reporting, joining platform and onsite datasets)
  • CDP and tag management platforms (Tealium iQ/AudienceStream, Segment, mParticle) and/or server-side tagging
  • Ad serving and measurement platforms (CM360/Floodlight concepts, SA360/DV360 familiarity) and major paid platforms (Google Ads, Meta, TikTok, Amazon Ads)
  • Experience with experimentation platforms (Optimizely, VWO, Adobe Target, LaunchDarkly, Convert, or similar)
  • Familiarity with privacy-first measurement (consent mode concepts, governance, and platform constraints)
  • Bonus points if you’re bilingual in Spanish and/or Portuguese
What we offer:
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Flexible spending account
  • Voluntary life and accident plans
  • 401(k) retirement plan with matching

Additional Information:

Job Posted:
February 05, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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