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You’ll be a key player on DriveTime’s performance marketing team, owning the strategy, execution, and optimization of our paid social campaigns. You’ll bring analytical horsepower, platform expertise, and a test-and-learn mindset to help us drive efficient customer acquisition and engagement.
Job Responsibility:
Managing and optimizing paid social campaigns across platforms with a focus on ROAS, CPA, and customer acquisition
Building and refining audience strategies including custom audiences, lookalikes, and retargeting
Designing and executing A/B tests for creative, copy, and targeting strategies
Partnering with creative teams to develop high-performing ad assets based on data insights
Analyzing campaign performance using SQL, Excel, and Meta Ads Manager
Developing dashboards and reports to monitor performance and identify trends
Collaborating with cross-functional teams to align paid social efforts with broader marketing and business goals
Collaborate with BI and Data Science teams to enhance the data ecosystem supporting campaign optimization and performance insights
Exploring new paid social platforms and emerging ad formats to expand reach and efficiency
Communicating insights and recommendations to senior leadership and stakeholders
Requirements:
1+ years of experience in paid social advertising, with a strong focus on Meta platforms
Strong proficiency in SQL, Excel, and Sigma
Experience with campaign planning, budget management, and performance reporting