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We’re working with a consulting business that’s entering an exciting phase of growth and is looking to bring in an Account-Based Marketing Manager on an ongoing contract basis. This role sits at the heart of Marketing and Business Development, owning the account-based marketing and lead generation strategy to support new business growth. It’s a hands-on, commercially focused role for someone who enjoys both strategy and execution, with the opportunity to shape how ABM is delivered across the UK market
Job Responsibility:
Own and deliver the account-based marketing and lead generation strategy to support new business growth
Develop and execute highly targeted, personalised outbound campaigns by industry, role, region and business challenge
Manage and nurture inbound leads from website, events, email and social channels, qualifying them into sales-ready prospects
Research target accounts, industries and market trends to deeply understand client pain points and buying triggers
Craft compelling messaging, storytelling and copy that positions solutions as answers to client challenges
Plan, launch and optimise ABM and demand generation campaigns across digital, social, email, events and webinars
Measure performance, report on pipeline impact and continuously optimise campaigns using data and insights
Own CRM data quality, pipeline tracking and reporting
Collaborate cross-functionally with Marketing, BD, Solutions and Creative teams